
story by EMILY JOHNSON photo by GRUBBANA STUDIOS
Despite the chaos and flour explosions that come with it, I always feel a tiny pang of sadness when Christmas cookie box season wraps up. But then I remember: Valentine’s Day is right around the corner, and suddenly I’m back. Pink and red sprinkles, red velvet everything, and that classic chocolate-and-strawberry combo—it’s hands-down the sweetest holiday of them all.
I’m a firm believer in spreading the love, and while a heart-shaped box of chocolates or a handful of conversation hearts is undeniably cute, a cookie box is the real love language. It’s thoughtful without being over-the-top, impressive without requiring expert-level baking skills, and endlessly customizable. Whether you’re asking someone to be your Valentine, putting together a Galentine surprise, or showing a little love to your family, friends, students, or coworkers, a Valentine’s cookie box says, “I thought about you”—and honestly, that’s what makes it so special.
If you need a little inspiration to get started, these 11 Valentine’s Day treat ideas will have your cookie box coming together in no time.
- Valentine’s Tie Dye Cookies (Read More↓)
- Shortbread Jam Cookies (Read More↓)
- Red Velvet S’mores Cookies (Read More↓)
- Chocolate Heart Thumbprint Cookies (Read More↓)
- Rice Krispy Hearts (Read More↓)
- Conversation Heart Brownies (Read More↓)
- Valentine’s Day Sandwich Cookies (Read More↓)
- Heart-Shaped Pop-Tarts (Read More↓)
- Jelly Donut Hearts (Read More↓)
- Red Velvet Cheesecake Brownies (Read More↓)
- Valentine’s M&M Cookies (Read More↓)
1. Valentine’s Tie Dye Cookies
These tie-dyed sugar cookies are an easy Valentine’s Day win. A simple cake-mix dough keeps things low-stress, while swirls of pink, purple, and white give each cookie that festive, love-day look without any extra fuss.
View Recipe
Ingredients:
- Food coloring (I used pink and purple)
- ½ cup salted butter softened
- ½ cup granulated sugar
- 3 egg whites
- 1 tsp vanilla (I used clear vanilla)
- 1 (15.5 oz box) white cake mix
- ½ cup all purpose flour
Instructions:
- Preheat the oven to 350°F (180°C).
- In the bowl of a stand mixer or in a bowl using a hand electric mixer, cream together the butter and sugar for 1 minute.
- Scrape the sides of the bowl, add in the egg whites and vanilla. Mix until combined.
- Add in the white cake mix and all-purpose flour. Mix until the dough comes together. The dough will be soft.
- Separate the dough out into 3 bowls. Dye each bowl your desired color. I left one bowl white and then dyed one bowl pink and the other purple.
- I usually place the portion of cookie dough back into the mixer and let the mixer do the work of dying the cookie dough.Once each of your portions have been dyed, place all of your cookie dough on the counter side by side.
- Gently press the cookie dough together and then break the dough in half, cutting all of the colors in half.
- Push the halves back together gently and repeat this process a few times, being careful not to mix the colors, but leaving the dough ‘tie dyed’.
- Use a cookie scoop or a spoon to portion out the cookie dough into your desired size. For the photos in this recipe I used a 3 tbsp scoop.
- Roll into a ball and then flatten slightly before arranging on a parchment or silicone lined cookie sheet.
- Bake at 350°F (180°C) until the cookies have spread, puff up in the center and no longer look glossy on top. Small cookies (using 1½ tbsp of dough) will bake for 8-10 minutes. Medium cookies (using 3 tbsp of dough) will bake for 10-12 minutes.
- Allow the cookies to cool complexity on the pan.
- Store in an airtight container for up to 4 days at room temperature or in the freezer for up to 3 months.
2. Shortbread Jam Cookies
These shortbread jam cookies let texture and flavor do all the talking. The buttery base bakes up tender with lightly golden edges, while a spoonful of jam adds just the right hit of sweetness.
View Recipe
Ingredients:
- 1 cup Unsalted Butter
- ¾ cup Icing Sugar SIFTED in
- 2 cups All Purpose Flour SIFTED in
- ½ tsp Pure Vanilla Extract
- ¼ tsp Salt
- ½ cup home made or high quality Jam of preference
Instructions:
- Use a stand mixer or hand mixer
- Roll out dough on lightly floured surface
- I used a 2.5” scalloped edge cookie cutter
- Bake at 325°F for 15-20 Minutes (until edges are lightly golden)
- Let cookies cool before adding Jam
- Top with powdered sugar
3. Red Velvet S’mores Cookies
Soft, cocoa-kissed red velvet dough wraps around a classic s’mores center, baking up gooey, chocolatey, and just a little dramatic. They’re exactly the kind of Valentine’s Day cookie that disappears faster than you expect.
View Recipe
Ingredients:
- ¾ cup (170g) unsalted butter, softened
- ¾ cup (165g) brown sugar, packed
- ¼ cup (50g) granulated sugar
- 1 egg + 1 egg yolk, room temp
- 1½ tsp vanilla extract
- 1 tbsp milk
- 2 tsp red gel food coloring
- 1 tsp white vinegar
- 2¼ cups (270g) all-purpose flour, spooned & leveled or weighed (don’t pack it in)
- 2 tbsp (10g) unsweetened cocoa powder
- 1 tsp baking soda
- ½ tsp salt
- ¾ cup white chocolate chips or chunks
- + graham crackers, regular marshmallows, and hersheys chocolate squares
- optional: teddy grahams and extra mini hershey’s chocolate for topping
Instructions:
- Cream softened butter with both sugars.
- Mix in the egg, egg yolk, vanilla, milk, red food coloring, and vinegar until combined.
- In a separate bowl, whisk together flour, cocoa powder, baking soda, and salt.
- Add the dry ingredients to the wet ingredients and mix just until combined, then fold in the white chocolate chips. Don’t over mix.
- Chill the dough for at least 45-60 minutes.
- On a parchment-lined baking sheet, lay graham cracker halves (with ample space between each one). Top each with a chocolate square then a marshmallow.
- Scoop ~2 tbsp of dough, flatten slightly, and wrap it around each s’mores stack, sealing the edges.
- Bake at 350°F (175°C) for 10-12 min or until edges are set and centers are soft.
- Optional: While still hot, place a round object like a cookie cutter, small bowl, or cup over them and spin gently to round the edges and create a perfect circle.
- Cool for about 10 minutes before transferring to a wire rack.
- Top with a mini hersheys chocolate and teddy graham (optional).
4. Chocolate Heart Thumbprint Cookies
Cocoa cookies get a Valentine’s twist with a chocolate-filled heart in the center—tiny, indulgent, and totally giftable.
View Recipe
Ingredients:
- 1 cup unsalted butter, softened
- ¾ cup granulated sugar
- 1 large egg
- 1 tsp vanilla extract
- 1 ¾ cups all-purpose flour
- ½ cup unsweetened cocoa powder
- ¼ tsp salt
- For the filling: chocolate hazelnut spread or chocolate ganache
Instructions:
- Preheat your oven to 350°F and line a baking sheet with parchment paper.
- In a large bowl, cream together the butter and sugar until light and fluffy.
- Mix in the egg and vanilla extract until fully combined.
- In a separate bowl, whisk together the flour, cocoa powder, and salt. Gradually add to the wet ingredients and mix until a soft dough forms.
- Roll the dough into 1-inch balls and place them on the prepared baking sheet, spacing about 2 inches apart.
- Use your thumb or the back of a spoon to make an indentation in each cookie, then gently shape it into a heart.
- Fill each indentation with about ½–1 teaspoon of your chosen filling.
- Bake for 10–12 minutes, until the cookies are set but still soft in the center.
- Let cool on the baking sheet for 5 minutes, then transfer to a wire rack to cool completely.
5. Rice Krispy Hearts
These Valentine’s Rice Krispy treats turn a childhood classic into a festive treat. Gooey marshmallow and buttery cereal get cut into hearts, drizzled with chocolate, and topped with sprinkles
View Recipe
Ingredients:
- Rice krispie cereal
- Marshmallows
- 1 stick butter
- Melted chocolate
- Valentines sprinkles
Instructions:
- In a pot, melt the butter and marshmallows together.
- Once all melted, add in the cereal and mix.
- Tranfer to a liner and greased baking dish and let sit in the fridge for 30 minutes.
- Cut out the hearts, drizzle the melted chocolate and add on the sprinkles.
- Enjoy!
6. Conversation Heart Brownies
From ordinary to extra in minutes: bake boxed brownies in a heart-shaped pan, coat them in bright chocolate, and watch them transform into eye-catching Valentine’s treats that are as fun to make as they are to eat.
View Recipe
Ingredients:
- Boxed Brownie Mix
- Candy melts or white chocolate + gel-based food coloring
Instructions:
- Bake brownies according to box instructions in a greased heart-shaped muffin pan.
- Remove brownies from muffin pan, then line with melted chocolate.
- Add brownies back into pan, while chocolate is still hot.
- Let cool, then remove once chocolate has fully hardened.

Wilton Candy Melts (from $9)

Conversation Heart Muffin Pan (from $20)
7. Valentine’s Day Sandwich Cookies
These layered heart cookies are a Valentine’s dream in pink, red, and buttery white. Tiny red and pink hearts are pressed into a crisp, uncolored cookie base, then sandwiched together with a fluffy strawberry-infused buttercream.
View Recipe
Ingredients:
Cookie Dough
- 1 cup unsalted butter
- 1½ cup confectioners sugar
- 1 egg
- 2 tsp vanilla extract
- 2¾ cups all-purpose flour
- ¼ tsp baking powder
- ½ tsp salt
Buttercream Filling
- ½ cup unsalted butter
- 4 tbsp Judee’s Strawberry Meringue Powder (You can use freeze-dried strawberry powder, or just keep the buttercream vanilla)
- 2 cups confectioners sugar
- 1 tsp. vanilla
- 2-3 tbsp. heavy cream
Instructions:
- In the bowl of a stand mixer fit with the paddle attachment, cream together the butter and sugar on low speed until smooth.
- Scrape down the sides of the bowl as you go and add in the egg and vanilla. Continue to mix at low speed.
- In a separate bowl, whisk together the flour, baking powder, and salt.
- Add the dry ingredients to the wet and mix until the dough comes together nicely. Scrape down the sides of the bowl as needed to get the dough evenly mixed throughout.
- Remove ¼ cup of dough and dye it pink. Remove another ¼ cup of dough and dye it red.
- Roll out the remaining uncolored dough to about ⅛″ thick on top of parchment paper for easy movement.
- Roll out the pink and red dough separately to the same thickness as the uncolored dough.
- Place each rolled-out sheet of dough onto a cookie sheet then into the fridge to chill for about 15-20 minutes.
- Preheat the oven to 400°F after the dough has chilled.
- Remove the pink and red dough and cut out as many small hearts as you can.
- Place the small hearts all over the uncolored sheet of dough. Place parchment over this, then use a rolling pin to flatten the hearts into the uncolored dough.
- Use a larger heart cutter to cut out as many hearts as you can. Place these onto a cookie sheet fit with parchment paper then bake for 7-8 minutes.
- Let the cookies cool completely on a cooling rack before assembling.
- To make the filling, cream together the butter, sugar, and strawberry powder. Slowly add in the vanilla and cream. Add the cream 1 tbsp at a time until the buttercream is light and fluffy.
- Once the Cookies are cooled, use a butter knife or a piping bag to fill the cookies. To do this, flip a cookie upside down, and place about 1 tbsp of filling in the center evenly distributed throughout the shape of the cookie, then top with another cookie facing upright.
- Repeat this process for each cookie.
- Enjoy!

Judee’s Strawberry Meringue Powder (from $13)

Kate Naturals Freeze Dried Strawberry Powder (from $13)
8. Heart-Shaped Pop-Tarts
Flaky, buttery pie crusts, bright pink glaze, and sweet, jammy centers—these heart-shaped Pop-Tarts are everything you didn’t know your Valentine’s morning (and cookie boxes) needed.
View Recipe
Ingredients:
Pop-Tarts
- 2 pre-made pie crusts
- ¾ cup strawberry preserves or jam
- 1 tbsp cornstarch
- 1 tbsp cold water
Glaze
- 1 cup powdered sugar
- 2 tbsp half-and-half
- ¼ tsp vanilla extract
- Red food coloring (a few drops)
Instructions:
- Roll out two pre-made pie crusts on a non-stick surface like parchment paper or silicone mat.
- Use a heart shaped cookie cutter to cut as many hearts out as you can; you can reroll the scraps to get more out of it.
- For the filling, in a saucepot combine ¾ cup of strawberry preserves/jam with a slurry made of 1 tbsp corn starch and 1 tbsp of cold water mixed to form a liquid.
- Bring to a boil then reduce to a simmer and let cook for 3-5 minutes or until it starts to thicken slightly, remove from heat and set aside to cool completely.
- Add about 1 tbsp of filling to half of the hearts being careful to leave a good amount of space around the edges.
- Place the top layer of pie dough and use a fork to crimp the edges well all the way around.
- Poke holes in the top of the pop-tarts to allow steam to escape or they will puff up!
- Refrigerate the assembled tarts while you preheat your oven to 350°F.
- Bake for 20-25 minutes until they’re a light golden brown, cool completely.
- For the glaze, combine 1 cup of powdered sugar with 2 tbsp half and half, ¼ tsp vanilla extract and a few drops of red food coloring until it is the shade of pink you like!
- Spread on the cooled poptarts and decorate to your hearts desire!
9. Jelly Donut Hearts
These jelly donut hearts fry up crisp on the outside but stay tender and airy inside, then get coated in sugar while still warm, giving each bite a perfect sweet crunch.
View Recipe
Ingredients:
- 1 can pre-made biscuit dough
- Strawberry or raspberry jelly
- Granulated sugar
Instructions:
- Separate the biscuit dough and gently flatten each biscuit to about ¼-inch thickness.
- Use a heart-shaped cookie cutter to cut out hearts. (You can reroll the scraps once to get a few extra.)
- Heat about 2 inches of neutral oil in a deep skillet or pot to 350°F.
- Fry the dough hearts in batches, 1–2 minutes per side, until puffed and golden brown. Remove and drain briefly on a paper towel.
- While the donuts are still warm, toss them generously in granulated sugar until fully coated.
- Once slightly cooled, use a piping bag or zip-top bag with the corner snipped to fill each donut with strawberry or raspberry jelly.
- Serve fresh—or stack them up and watch them disappear!
10 . Red Velvet Cheesecake Brownies
Velvety red brownie meets tangy cheesecake in a swirl that’s as eye-catching as it is indulgent. The deep red base is soft and rich, while the creamy cheesecake threads add a delicate tang and a beautifully marbled effect.
View Recipe
Ingredients:
Brownies
- ½ cup butter, melted
- ½ cup granulated sugar
- ½ cup brown sugar
- 2 eggs
- 2 tsp vanilla
- 2 tsp white vinegar
- 1 tbsp red food coloring
- 3 tbsp cocoa powder
- ¾ cup flour
Cheesecake Swirl
- 8 oz cream cheese (softened)
- 1 egg
- ¼ cup granulated sugar
- 1 tsp vanilla extract
Instructions:
- Preheat oven to 325°F and line an 8×8 inch pan with parchment paper.
- Make the red velvet brownie base: Mix melted butter and sugars for 2-3 minutes. Add eggs, vanilla, vinegar, and food coloring. Whisk until smooth.
- Sift in cocoa powder, flour, and a pinch of salt—fold gently (don’t overmix!). Save about ¼ cup of the batter.
- Spread the red velvet batter into the pan and set aside.
- For the cheesecake swirl: Beat cream cheese, sugar, egg, and vanilla until smooth.
- Spread the cheesecake mixture over the brownie batter. Drop the saved brownie batter on top and swirl using a knife or skewer.
- Bake for 33-35 minutes, edges should be set and the center slightly jiggly. Let cool completely (I chill mine for 1-2 hours before cutting).
- Slice with a wet, sharp knife. Bonus: Make them into heart shapes for an extra Valentine’s touch!
11. Valentine’s M&M Cookies
Soft, chewy cookies packed with M&M’s and chocolate chips get a little extra love for Valentine’s Day.
View Recipe
Ingredients:
- 1½ cups (188g) all purpose flour
- 1 teaspoon baking powder
- ½ teaspoon baking soda
- ¼ teaspoon salt
- ½ cup (113g) unsalted butter, softened but still cool
- ½ cup (100g) granulated sugar
- ⅓ cup (70g) brown sugar, lightly packed
- 1 large egg
- 2 teaspoons pure vanilla extract
- 1 ½ cups (220g) M&M’s and chocolate chips, I use about 1 cup M&M’s and ½ cup chips
Instructions:
- Preheat oven to 350°F. Line two baking sheets with parchment paper.
- In a bowl, whisk together flour (see note), baking powder, baking soda, and salt. Set aside.
- Using a hand mixer or stand mixer fitted with the paddle attachment, beat butter and both sugars for 1-2 minutes, until light and fluffy. Add egg and vanilla extract, mixing until combined and scraping the sides of the bowl as needed. On low speed, add in flour mixture and mix until just combined.
- Gently stir in M&M’s/chocolate chips. Note: I usually add 1 cup (total) into the batter, the rest get pressed on top of the cookie dough balls before baking.
- Scoop 2-tablespoon portions of dough. Place the dough balls on a plate and transfer to the refrigerator for 30 minutes to one hour (see note about baking without chill time). The longer they chill the thicker the cookies will be. I usually chill the dough balls for 30 minutes while I clean up the kitchen.
- Using the remaining M&M’s/chocolate chips, nestle several (5 or so) onto the top of each mound of dough. Keep in mind that the cookies will spread out while baking. Mound the dough balls so that they’re higher rather than wider. Place the dough balls on the prepared baking sheets leaving a couple inches for spreading.
- Bake for 9-12 minutes, until the edges of the cookies are set but the center is still slightly underdone, this will create a soft cookie. For a crispier cookie, continue baking for another minute or two. See note about shaping the cookies to make them perfectly round.
- Place the baking sheets on wire racks and allow the cookies to cool completely. They will firm up as they cool.

Leave a Reply